We are all communicators.
Parents communicate life lessons.
Managers communicate mission.
Pastors communicate vision.
Teachers communicate curiosity.
Athletes communicate passion.
Just because we are communicating something helpful and practical doesn't mean it needs to be boring.
Virgin America proves this point vivdly in their inflight video...a video we all typically ignore.
Think through your life. Next time you have a chance to communicate to your boss, child, class, team, or employee, take a moment and think about how you could make it memorable.
Information doesn't need to be boring to be helpful.
It's not implemented if it's not remembered.